Virtual Chief Marketing Officer (CMO)

Sapphire Bay Consulting can be your Virtual Chief Marketing Officer. We can get your marketing back on track and producing results.  We have uncovered a plethora of reasons why the marketing undertaken does not match the level of quality of product sold.

Your company would love to hire a Chief Marketing Officer but the cost isn’t justified by the budget. How about a virtual Chief Marketing Officer? Someone who can stand by you and knows your business. A person with fresh ideas, knows what the common mistakes are., and knows how to get the most out of any marketing budget. All of this without the commonly associated expenses of an in-house employee. We can build a relationship together and allow your company to take advantage of all the benefits.

If Your Company Does Not have a Consistent Marketing Plan or Strategy, then the following symptoms will appear if not already present.

• Consistency – Lack of consistency from branding to customer follow-up. Consistency is necessary to establish brand recognition and positive customer experience.
• Messaging that sounds like your competition. Your marketing must be unique and separate you from the competition.
• Over used, non-changing message. As customer tendencies change, your message must change. This includes economic changes.
• Lack of customer relationship building. To retain customers, an open line of communication needs to be established. Trust must be built through interaction.

Trust

Trust comes first before anything else, without it business are very difficult and almost impossible. We will earn your trust. Sapphire Bay Consulting will prove to you that we will stand behind you and your product. Our success is based on your success.

The Details of a Virtual Chief Marketing Officer Relationship

We meet once a week for 30 minutes, via phone or in person. This is important to maintain open lines of communication and understanding of business changes. Companies come to the table with a long list of issues and we start with those first. We need to clean out the problems at hand to advance your company to the next level. If not, I evaluate your business from the marketing plan to customer service. If you do not have a marketing plan or budget, then we discuss putting one together. We take the process one deliberate step at a time.

Every session will answer questions and everyone will know their assignments. I’m available between our weekly meetings via email for questions and to maintain momentum. The relationship we build will save your company money and build your marketing program to levels previously unattainable.

Specifics: What does the Virtual CMO Entail?

Companies come to the table with a long list of issues and we start with those first. We need to clean out the problems at hand to advance your company to the next level. We take the process one deliberate step at a time.

Your Virtual CMO will:

1. Develop a high-performance marketing plan custom made for your firm or if your company has one then we review and enhance it.
2. Work collaboratively with in-house staff, from support to marketing personnel, to implement the plan.
3. Train or retain in-house marketing personnel to ensure efficient implementation of marketing programs and continuous improvements.
4. Develop Your Marketing Budget in Alignment with Your Revenue Goals and Business Plan
5. Branding Across all Platforms
6. Develop an Online Strategy. Which includes the creation and management of Major Social Media accounts.
7. Harness outside resources, if needed, to execute your program. I have access to companies that provide the services listed previously at substantially lower rates.
8. Provide ongoing counsel on strategic marketing efforts to your leadership team.
9. Implement client satisfaction and feedback programs;
10. Develop and guide new business pitches and customer handbooks.
11. Spearhead and execute effective media, community and public relations programs.
12. Help your firm elevate its profile in key business markets and among key publics;
13. Measure, monitor and modify your marketing program for maximum impact.
14. Manage Your Strategic Business Relationships.
15. Act as a Trusted Advisor in the Development of Future Business Plans to Take Your Firm to the next Level
16. Act as a Member of your Executive Team with a Vested Interest in Your Success.... not as a Consultant.Develop a Strategic and/or Tactical Marketing Plans

Cost: According to Business size with negotiable contract commitment

Contracts lengths range from 3 months to one year. Either party can cancel at the end of the contracted period.

Call (972)754-8994 or email me and we can talk about how to get your company started.